Information

Create groups of consumer/costumers with largely similar characteristics. Each group is characterized by specific needs, characteristics, or preferences.

Examplesinclude but are not limited to create groups of customers based on their preferences in a product according to their skin or hair needs, their age, or their response in an online questionnaire and provide them with personal, tailor made online advertisement.

Data format:The columns of your data must contain the values of the recorded responses/variables/features.