Analyze Media Coverage
Information
Pinpoint coverage gaps, by looking at your data and that of your competitors. Identify important features that result to successful media presence.
Examples include but are not limited to identify important features of media coverage (channel, time etc.) that lead to higher sales of a product or a service or to a larger number of weekly visits in your salon.
Data format: The first column of your data must contain the values of the target variable (Success Score - for example number of orders/visits) and the following columns the values of the recorded variables/features.