Marketing - clients segmentation
Information
Create groups of clients with largely similar characteristics. Each group is characterized by specific needs, characteristics, or behaviors. Fullfill trasportation and shipping needs of those clients more effectively.
Examples: include but are not limited to create groups of clients based on their responce to a questionnaire or their demographics or online behavior to provide them with tailored made routes and options.
Data format:The columns of your data must contain the values of the recorded responses/variables/features.